AI OptimisationAI-ready
Get cited and found by AI — ChatGPT, Gemini and Google's AI Overviews.
AI search is changing how people find businesses. Instead of a list of links, tools like ChatGPT, Gemini and Google’s AI Overviews give a direct answer — and cite the sources they drew from. If your business isn’t one of those sources, you’re invisible to that answer.
AI Optimisation is the work of making sure you’re citable. That means clear content, proper structure, consistent identity signals, and schema markup that tells AI systems exactly what you do. It’s not magic — it’s making sure there’s nothing standing between AI tools and the information they need to understand your business.
This works best alongside SEO. The two disciplines overlap in places, and doing both together is more efficient than treating them as separate projects.
What's included
Structured data & schema markup
Adding the right schema markup tells AI systems exactly who you are, what you do and where you are. It's the clearest signal you can send.
Answer-shaped content
AI tools pull from pages that answer questions directly and clearly. I restructure and rewrite content so it's easy to quote — the way a journalist quotes a clear source rather than a vague one.
Entity & brand signals
Consistent name, address and identity signals across your site, your Google Business Profile, directories and anywhere else you appear online. AI systems build a picture of who you are from many sources.
Quotable and citable
Being cited by AI isn't luck. It comes from being a clear, trustworthy source on your topic. That means expertise signals, author information, and content that actually says something.
Technical crawlability
AI bots need to be able to read your site cleanly. I check that nothing is blocking them and that your pages are structured in a way they can parse.
How it works
- 01
Audit how AI sees you
I look at how your business currently appears in AI-generated answers, what's missing, and what signals are weak or absent.
- 02
Structure content & data
Schema markup, content rewrites, FAQ structuring — making your pages answer-ready and easy for AI to quote accurately.
- 03
Strengthen entity signals
Consistent identity across your site, Google Business Profile, and external directories. Building the picture AI tools use to understand who you are.
- 04
Monitor citations
Keeping an eye on whether and how AI tools cite you — with visibility-monitoring tools, and by watching for referral traffic that arrives from assistants like ChatGPT and Gemini.
Frequently asked questions
What is AI Optimisation — AEO or GEO?
It goes by a few names: AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), or simply AI Optimisation. It's the work of making sure AI tools like ChatGPT, Gemini and Google's AI Overviews understand who you are and cite you when relevant.
Can you guarantee ChatGPT will recommend me?
No. AI outputs are probabilistic and change frequently. What I can do is give you the strongest possible foundation — clear content, good signals, proper structure — so you're a credible candidate for citation.
Is this different from SEO?
Related, but not the same. SEO is about ranking in traditional Google results. AI Optimisation is about being surfaced in AI-generated answers. Some of the work overlaps, but the intent and the signals are different enough that it's worth treating them separately.
Does my website need to change?
Usually some content and structural work is needed, yes. A site that gives clear, well-organised answers is far more likely to be cited than one that's vague or hard to parse. In some cases schema markup is the main addition; in others, content needs a proper rethink.
How do you measure it?
Honestly, it's a newer and less exact science than traditional rank tracking. I use visibility-monitoring tools to see whether and how you're being cited, and watch your analytics for referral traffic from AI tools — but I'll always be straight with you about what can and can't be measured.
Should I do AI Optimisation even if I already do SEO?
Yes. The audiences are converging but not the same. Someone asking ChatGPT for a recommendation and someone typing into Google are in slightly different mindsets, and the signals that influence each are different enough to work on both.