Mat Black Web Design · Websites, Shopify, SEO, Marketing

Websites that get you found.

Friendly, hands-on web design, Shopify stores & marketing for businesses across the UK and beyond — built to look great and get found in Google and AI search.

unitedcreatives.com
United Creatives website
poons-pantry.com
Poon's Pantry website Shopify
compassboxwhisky.com
Compass Box Whisky website Shopify
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What we do

Build it. Then get it found.

All services
01

Build

Bespoke design

Unique, tailor-made websites that look like you — and turn visitors into enquiries.

Explore design

Development & CMS

Fast, robust sites you can update yourself, no developer needed.

Explore development

Shopify

Custom Shopify themes and sections built around the way you sell — plus fixes and upkeep for stores you’ve inherited.

Explore Shopify
02

Get found

A beautiful website is only half the job. Here’s how we put it in front of customers — in Google, on Maps, and now in AI search.

SEO

Rank in Google and on Maps — local and UK-wide. Paired with AI Optimisation so you’re found in AI answers too.

Explore SEO

AI OptimisationAI-ready

Get cited and found by AI — ChatGPT, Gemini and Google’s AI Overviews.

Explore AIO

Google Ads

Targeted pay-per-click campaigns that put you in front of ready-to-buy customers from day one.

Explore Google Ads
Shopify

Shopify, done properly.

Explore Shopify

Starting a new store, or stuck with one someone else built? Either way we design, build and look after Shopify — custom themes and sections made for your products, not a stock theme with your logo dropped in.

Built custom, start to finish

Shopify themes and sections built around your brand and the way you sell — the landing pages, merchandising and storytelling a stock theme won't stretch to.

Poon's Pantry — a custom store for an award-winning food brand.

Fixed, updated, kept sharp

Taken on a store built by someone else? We get under the hood, fix what's broken, add what's missing and keep it quick — no full rebuild needed.

Compass Box Whisky — looked after and improved over several years.

What that covers Custom themes Bespoke sections Theme fixes & debugging Speed & Core Web Vitals App integrations Store migrations Checkout & conversion
Selected work

Recent projects.

View all work
United Creatives website

United Creatives

CMS & Animation
▲ More visibility
CMSJavascriptCSS
Poon's Pantry website

Poon's Pantry

Shopify theme design & build
▲ More sales
ShopifyLiquidJavascriptCSS
Compass Box Whisky website

Compass Box Whisky

Shopify theme updates & fixes
▲ More visitors
ShopifyLiquidJavascriptCSS
Boatyard Distillery website

Boatyard Distillery

E-commerce & bookings
▲ More online orders
CMSShopifyBooking System
V-52 Vodka website

V-52 Vodka

Design, Build, Animation & Parallax
▲ More sales
CMSPHPJavascriptCSS
Ringcraft Boxing website

Ringcraft Boxing

Design & Build
▲ More clients
CMSPHPJavascriptCSS

We’re very happy over here. This turned out even better than we thought it would.

★★★★★
Chris Maybin · Compass Box Whisky, London

Ready to build something brighter?

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